How often should you get a facial?

For most people, the right answer is one facial every 4 to 6 weeks. Your skin's outer layer renews itself on roughly a monthly cycle, so a facial at that pace keeps building on the last one instead of starting from scratch.

Updated September 2026 by the Serenity Rx Spa esthetician team, Virginia Beach.

Why every 4 to 6 weeks works

Skin sheds and replaces its surface cells continuously. In younger adults that cycle takes about a month, and it slows down as we get older. A professional facial clears away buildup, cleans pores more deeply than you can at home, and hydrates the new skin coming through. Come back before the next cycle finishes and your skin stays on track. Wait six months and you are mostly starting over.

Regular visits also give your esthetician a chance to see how your skin is changing with the seasons and adjust your home routine, which is where most of your results actually come from.

When to come in more often, or less

• Breakouts or a specific concern: your esthetician may suggest a closer schedule for a while. We will talk through that with you in the spa after we see your skin.
• A big event: book about a week before so your skin has time to settle.
• Sensitive or easily irritated skin: the same 4 to 6 week rhythm works. Every facial is adjusted for sensitivity on the day.
• Tight budget: alternate a full facial with a 30 minute express facial rather than skipping months.

Which Serenity facial fits a regular schedule

Every facial at Serenity Rx Spa starts with a skin analysis and is customized to your skin that day. Popular choices for a monthly rhythm:

• Custom Serenity Facial, 60 minutes, $145. Our signature facial. The Custom Deluxe Serenity Facial is 75 minutes, $175.
• Express Customized Serenity Facial, 30 minutes, $85. A good in-between visit.
• Custom Acne + Pore Clearing Facial, 60 minutes, $155, for congested or breakout-prone skin.
• Hydra-DM Custom Facial, 75 minutes, $185, for dull or dehydrated skin.
• Gentlemen's Facial, 60 minutes, $145, and Custom Teen Acne Facial, 60 minutes, $145.

See the full facial menu.

Making monthly facials easier on your budget

If you already know you want a facial every month, our memberships were built for exactly that. You bank a set amount each month toward any skincare, massage or eyebrow service and save on every visit. The entry level, Blue Pearl, is $149.95 a month with 15% savings on services and 10% on retail. Compare all three on the memberships page.

Frequently asked questions

How often should I get a facial?

For most people, every 4 to 6 weeks. That lines up with your skin's natural renewal cycle, so each facial builds on the last one instead of starting over.

Is a monthly facial worth it?

If you want steady results, yes. One facial feels great, but regular visits are what keep pores clear, skin hydrated and your home routine on track. If a full facial every month is not in the budget, alternate a full facial with our 30 minute Express Customized Serenity Facial.

How long before an event should I get a facial?

Book about a week before, not the day before. That gives your skin time to settle so it looks its best on the day.

Should men and teens get facials as often?

Yes, the same 4 to 6 week rhythm works well. We offer a Gentlemen's Facial and a Custom Teen Acne Facial designed for them.

Which facial should I start with?

Every Serenity facial is customized to your skin on the day of your visit. If you are not sure where to start, take our free 60-second AI skin analysis for a recommendation, then book with our team.